The first hydration system that flavors water through scent alone.
Natural flavors are transported through your mouth up to your nose.
- Pull up your pod to experience a world of flavor.
- Push the pod down to deactivate and stop the flavor.
- Still or sparkling, the choice is yours. Go for it.
- Hold the bottle upright while sipping for maximum flavor intensity.
How it works
Retronasal – the science behind
The thing about taste is that around 80%* of what we perceive as flavor is actually derived from what we’re smelling.
Many people assume that taste is entirely achieved through our tongues and taste buds. But, in reality, the tongue is only partially responsible for a portion of the flavor experience.
So, with air up®, you’re drinking just water and experiencing flavor through scent.
*National Institute on Deafness and Other Communication.
Okay, enough talking let’s get sipping!
All of this sound too good to be true? Don’t just take our word for it.
Begin your new hydration journey with our starter sets.